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© OFFSET studio

In a bright lively setting, Memèm, a brand-new women’s clothing store that proposes a selection of sought-after trendy brands, hosts “mi sento un fiore” a floral installation carried out by Offset Studio. A rigorous and minimal modular flower design, created in harmony with the ready made soul of Memèm. Weightless Freesias, laid with a strict geometry, create a pleasant atmosphere and a constantly evolving environment that Memèm continue to cherish and take care for. Each flower has its own time, and during the six days of Fuori Salone freesia bloom and show their beauty completely.

The adventurer in Via Savona, carried by a scented balance, will be able to cross a threshold, new and unexplored, and will find a little gadget, a petit cadeau to bring Memèm always with him.

  • Date: 2012
  • Client: Memem - Milano